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1 Ergebnisse
1
Using advertising alliances for new product introduction
interactions between product complementarity and promotiona...
Samu, Sridhar
;
Krishnan, H. Shanker
. (2010) - p. 117-148
Exemplar:
BB WiWi
: 11a bwl 485/207-3
RT Book, Section T1 <Title>Using advertising alliances for new product introduction</Title> : <SubTitle>interactions between product complementarity and promotional strategies</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B61736903&Exemplar=1&LAN=DE A1 Samu, Sridhar A1 Krishnan, H. Shanker YR 2010 NO : graph. Darst. SP 117 OP 148 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1268115754* CN BB WiWi: 11a bwl 485/207-3 SF ELIB - SuUB Bremen
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