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1 Ergebnisse
1
Evaluation of brand extensions
the role of product feature similarity and brand concept co...
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
. (2010) - p. 205-220
Exemplar:
BB WiWi
: 11a bwl 485/207-3
RT Book, Section T1 <Title>Evaluation of brand extensions</Title> : <SubTitle>the role of product feature similarity and brand concept consistency</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B61736974&Exemplar=1&LAN=DE A1 Park, C. Whan A1 Milberg, Sandra A1 Lawson, Robert YR 2010 NO : graph. Darst. SP 205 OP 220 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1268115754* CN BB WiWi: 11a bwl 485/207-3 SF ELIB - SuUB Bremen
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