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1 Ergebnisse
1
Managing negative feedback effects associated with brand ex..
the impact of alternative branding strategies
Milberg, Sandra J.
. (2010) - p. 221-241
Exemplar:
BB WiWi
: 11a bwl 485/207-3
RT Book, Section T1 <Title>Managing negative feedback effects associated with brand extensions</Title> : <SubTitle>the impact of alternative branding strategies</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B61736997&Exemplar=1&LAN=DE A1 Milberg, Sandra J. YR 2010 SP 221 OP 241 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1268115754* CN BB WiWi: 11a bwl 485/207-3 SF ELIB - SuUB Bremen
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