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1 Ergebnisse
1
Product-category dynamics and corporate identity in brand e..
a comparison of Hong Kong and US consumers
Han, Jin K.
. (2010) - p. 307-321
Exemplar:
BB WiWi
: 11a bwl 485/207-3
RT Book, Section T1 <Title>Product-category dynamics and corporate identity in brand extensions</Title> : <SubTitle>a comparison of Hong Kong and US consumers</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B61737053&Exemplar=1&LAN=DE A1 Han, Jin K. YR 2010 SP 307 OP 321 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1268115754* CN BB WiWi: 11a bwl 485/207-3 SF ELIB - SuUB Bremen
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