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1 Ergebnisse
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The impact of parent brand attribute associations and affec..:
Bhat, Sobodh
. (2010) - p. 323-344
Exemplar:
BB WiWi
: 11a bwl 485/207-3
RT Book, Section T1 <Title>The impact of parent brand attribute associations and affect on brand extension evaluation</Title> UL https://suche.suub.uni-bremen.de/peid=B61737064&Exemplar=1&LAN=DE A1 Bhat, Sobodh YR 2010 NO : graph. Darst. SP 323 OP 344 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1268115754* CN BB WiWi: 11a bwl 485/207-3 SF ELIB - SuUB Bremen
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