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1 Ergebnisse
1
Is the company the only meaningful brand for services?:
, In:
The journal of brand management
Rahman, Kaleel A. M.
;
Areni, Charles S.
. (2009/10) 3 - p. 197-206
Exemplar:
Zentrale:
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Is the company the only meaningful brand for services?</Title> UL https://suche.suub.uni-bremen.de/peid=B61845752&Exemplar=1&LAN=DE A1 Rahman, Kaleel A. M. A1 Areni, Charles S. YR 2009 JF The journal of brand management VO 17 IS 3 SP 197 OP 206 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN Zentrale: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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