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Is that deal worth my time? 

, In: Journal of marketing / American Marketing Association
the interactive effect of relative and referent thinking on... 
Saini, Ritesh ; Monga, Ashwani. (2010)  1 - p. 34-48
Exemplar:  Zentrale:E02 z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922