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1 Ergebnisse
1
Markenexpansionen erfolgreich gestalten
ein empirischer Vergleich von Markenlizenzierung und Co-Bra... Reihe: Marketing ; 49
Huber, Frank
;
Riewe, Katharina
;
Matthes, Isabel
. - 1. Aufl. . , 2010
Exemplar:
TB BHV
: wir 620/97
RT Book, Whole T1 <Title>Markenexpansionen erfolgreich gestalten</Title> : <SubTitle>ein empirischer Vergleich von Markenlizenzierung und Co-Branding am Beispiel einer Modemarke</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B62149217&Exemplar=1&LAN=DE A1 Huber, Frank A1 Riewe, Katharina A1 Matthes, Isabel A1 Vogel, Johannes NO 1. Aufl. PB Eul, J PP Lohmar, Rheinl YR 2010 NO XIV, 148 S. ; 210 mm x 148 mm : graph. Darst. T3 Reihe: Marketing ; 49 SN 9783899368932 VO 49 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1213406951* CN TB BHV: wir 620/97 SF ELIB - SuUB Bremen
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