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Inter-size and inter-brand competition analysis within a pr.. 

, In: The journal of brand management
scope of cannibalization effects 
González-Benito, Óscar ; Loyola-Galván, Zaira I. ; Muñoz-Gallego, Pablo A.. (2009/10)  4 - p. 254-265
Exemplar:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043