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1 Ergebnisse
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Examining the realtionship between brand usage and brand kn..:
, In:
The journal of brand management
Oakenfull, Gillian K.
. (2009/10) 4 - p. 279-288
Exemplar:
Zentrale:
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Examining the realtionship between brand usage and brand knowledge structures</Title> UL https://suche.suub.uni-bremen.de/peid=B62243767&Exemplar=1&LAN=DE A1 Oakenfull, Gillian K. YR 2010 JF The journal of brand management VO 17 IS 4 SP 279 OP 288 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN Zentrale: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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