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Reducing social desirability bias through item randomized r.. 

, In: Journal of marketing research / American Marketing Association
an application to measure underreported desires 
Jong, Martijn G. de ; Fox, Jean-Paul. (2010)  1 - p. 14-27
Exemplar:  Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085