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1 Ergebnisse
1
Brand equity and the value of marketing assets:
, In:
Marketing theory / ed. by Michael Baker & Michael Saren
Brodie, Roderick J.
;
Glynn, Mark S.
. (2010) - p. 379-385
Exemplar:
Zentrale:E02
a bwl 401/522(2);
BB WiWi
: 11a bwl 401/522(2)a
RT Journal Article T1 <Title>Brand equity and the value of marketing assets</Title> UL https://suche.suub.uni-bremen.de/peid=B62330578&Exemplar=1&LAN=DE A1 Brodie, Roderick J. A1 Glynn, Mark S. YR 2010 JF Marketing theory / ed. by Michael Baker & Michael Saren SP 379 OP 385 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1110295073* CN E02: a bwl 401/522(2) CN BB WiWi: 11a bwl 401/522(2)a SF ELIB - SuUB Bremen
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