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1 Ergebnisse
1
Brand platforms as strategic investments
, In:
The connected customer / ed. by Stefan Wuyts ...
leveraging customer connections to manage profitability, gr...
Srivastava, Rajendra Krishan
. (2010) - p. 203-213
Exemplar:
BB WiWi
: 11a bwl 424.2 s/115
RT Journal Article T1 <Title>Brand platforms as strategic investments</Title> : <SubTitle>leveraging customer connections to manage profitability, growth, and risk</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B62359422&Exemplar=1&LAN=DE A1 Srivastava, Rajendra Krishan YR 2010 NO : graph. Darst. JF The connected customer / ed. by Stefan Wuyts ... SP 203 OP 213 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1183910614* CN BB WiWi: 11a bwl 424.2 s/115 SF ELIB - SuUB Bremen
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