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What makes a helpful online review? 

, In: Management information systems / Management Information Systems Research Center (MISRC) of the University of Minnesota Center (MISRC)
a study of customer reviews on Amazon.com 
Mudambi, Susan M. ; Schuff, David. (2010)  1 - p. 185-200
Exemplar:  Zentrale:Magazin Zs ff 1190