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1 Ergebnisse
1
Consumer value-maximizing sweepstakes and contests:
, In:
Journal of marketing research / American Marketing Association
Kalra, Ajay
. (2010) 2 - p. 287-300
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Consumer value-maximizing sweepstakes and contests</Title> UL https://suche.suub.uni-bremen.de/peid=B62657095&Exemplar=1&LAN=DE A1 Kalra, Ajay YR 2010 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 47 IS 2 SP 287 OP 300 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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