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Looking does not automatically lead to booking 

, In: Information and communication technologies in tourism 2010 / Ulrike Gretzel; Rob Law; Matthias Fuchs (eds.)
analysis of clickstreams on a Chinese travel agency website 
Shao, Jun ; Gretzel, Ulrike. (2010)  - p. 197-208
Exemplar:  TB BHV: tur 40/1(2010); TB Nautik 17/7.1.4 Inf 2(2010)