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1 Ergebnisse
1
Zerlegung des Marketing Mix Einflusses auf Versuchs- und Wi..:
, In:
Aktuelle Beiträge zur Markenforschung / Wolfgang Mayerhofer ... (Hrsg.)
Halaszovich, Tilo
. (2010) - p. 195-208
Exemplar:
Zentrale:E02
a bwl 485/188
RT Journal Article T1
Zerlegung des Marketing Mix Einflusses auf Versuchs- und Wiederkaufraten neuer FMCG Produkte unter Verwendung von Panel-Daten
UL https://suche.suub.uni-bremen.de/peid=B62731764&Exemplar=1&LAN=DE A1 Halaszovich, Tilo YR 2010 JF Aktuelle Beiträge zur Markenforschung / Wolfgang Mayerhofer ... (Hrsg.) SP 195 OP 208 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1171629702* CN E02: a bwl 485/188 SF ELIB - SuUB Bremen
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