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1 Ergebnisse
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Portfolio-Werbung als Technik des Impression Management
eine Untersuchung zur gegenseitigen Stärkung von Dachmarke... Gabler Research, Marken- und Produktmanagement;Gabler research
Brunner, Christian Boris
- 1. Aufl. . , 2010
Exemplar:
BB WiWi
: 11a bwl 485/487
RT Dissertation/Thesis T1 <Title>Portfolio-Werbung als Technik des Impression Management</Title> : <SubTitle>eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B62766214&Exemplar=1&LAN=DE A1 Brunner, Christian Boris NO 1. Aufl. PB Gabler PP Wiesbaden YR 2010 NO XXVI, 407 S. : Ill., graph. Darst. T3 Gabler Research, Marken- und Produktmanagement T3 Gabler research SN 9783834924506 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=117520384X* CN BB WiWi: 11a bwl 485/487 SF ELIB - SuUB Bremen
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