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1 Ergebnisse
1
Comparing a customer-based brand equity scale with the impl..:
, In:
The journal of brand management
Priluck, Randi
. (2009/10) 6 - p. 413-428
Exemplar:
Zentrale:
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Comparing a customer-based brand equity scale with the implicit association test in examining consumer responses to brands</Title> UL https://suche.suub.uni-bremen.de/peid=B63055887&Exemplar=1&LAN=DE A1 Priluck, Randi YR 2010 JF The journal of brand management VO 17 IS 6 SP 413 OP 428 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN Zentrale: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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