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1 Ergebnisse
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A netnographic exploration
, In:
Journal of advertising research / Advertising Research Foundation
listening to online consumer conversations
Jayanti, Rama K.
. (2010) 2 - p. 181-196
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>A netnographic exploration</Title> : <SubTitle>listening to online consumer conversations</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B63236682&Exemplar=1&LAN=DE A1 Jayanti, Rama K. YR 2010 JF Journal of advertising research / Advertising Research Foundation VO 50 IS 2 SP 181 OP 196 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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