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1 Ergebnisse
1
The effect of signal quality and contiguous word of mouth o..:
, In:
Marketing science
Nam, Sungjoon
;
Manchanda, Punjeet
. (2010) 4 - p. 690-700
Exemplar:
Zentrale:E02
z bwl 419 ja/92;
Zentrale:Magazin Zs
fe 4692
RT Journal Article T1 <Title>The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service</Title> UL https://suche.suub.uni-bremen.de/peid=B63530448&Exemplar=1&LAN=DE A1 Nam, Sungjoon A1 Manchanda, Punjeet YR 2010 NO : graph. Darst. JF Marketing science VO 29 IS 4 SP 690 OP 700 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12601419* CN E02: z bwl 419 ja/92 CN Magazin Zs: fe 4692 SF ELIB - SuUB Bremen
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