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1 Ergebnisse
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Towards a conceptual model for franchise perceptual equity:
, In:
The journal of brand management
Leslie, Thomas W. K.
. (2010/11) 1 - p. 21-33
Exemplar:
Zentrale:
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Towards a conceptual model for franchise perceptual equity</Title> UL https://suche.suub.uni-bremen.de/peid=B63632559&Exemplar=1&LAN=DE A1 Leslie, Thomas W. K. YR 2010 NO : graph. Darst. JF The journal of brand management VO 18 IS 1 SP 21 OP 33 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN Zentrale: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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