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1 Ergebnisse
1
Manufacturer brand benefits
, In:
Business-to-business brand management / ed. by Marc S. Glynn; Arch G. Woodside
mixed methods scaling
Glynn, Mark S.
. (2009) - p. 33-114
Exemplar:
Zentrale:E02
a bwl 485/298a
RT Journal Article T1 <Title>Manufacturer brand benefits</Title> : <SubTitle>mixed methods scaling</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B63647801&Exemplar=1&LAN=DE A1 Glynn, Mark S. YR 2009 NO : Ill., graph. Darst. JF Business-to-business brand management / ed. by Marc S. Glynn; Arch G. Woodside SP 33 OP 114 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=94305974* CN E02: a bwl 485/298a SF ELIB - SuUB Bremen
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