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Applications of business theatre in new service development:
, In:
Marketing review St. Gallen / Universität St. Gallen
Schäfer, Adrienne
. (2010) 5 - p. 54-60
Exemplar:
Zentrale:Magazin Zs
fe 5758
RT Journal Article T1 <Title>Applications of business theatre in new service development</Title> UL https://suche.suub.uni-bremen.de/peid=B63704930&Exemplar=1&LAN=DE A1 Schäfer, Adrienne YR 2010 NO : graph. Darst. JF Marketing review St. Gallen / Universität St. Gallen VO 27 IS 5 SP 54 OP 60 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12599067* CN Magazin Zs: fe 5758 SF ELIB - SuUB Bremen
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