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The orientation-matching hypothesis 

, In: Journal of marketing research / American Marketing Association
an emotion-specificity approach to affect regulation 
Labroo, Aparna A. ; Rucker, Derek D.. (2010)  5 - p. 955-966
Exemplar:  Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085