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The effect of reference point diagnosticity on attractivene..:

, In: Journal of marketing research / American Marketing Association
Suk, Kwanho ; Yoon, Song-oh ; Lichtenstein, Donald R... (2010)  5 - p. 983-995
Exemplar:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085