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1 Ergebnisse
1
The influence of ethnic identification in digital advertisi..
, In:
Journal of advertising research / Advertising Research Foundation
how Hispanic Americans' response to pop-up, E-Mail, and ban...
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
. (2010) 3 - p. 279-291
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>The influence of ethnic identification in digital advertising</Title> : <SubTitle>how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B63900625&Exemplar=1&LAN=DE A1 Becerra, Enrique P. A1 Korgaonkar, Pradeep K. YR 2010 JF Journal of advertising research / Advertising Research Foundation VO 50 IS 3 SP 279 OP 291 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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