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1 Ergebnisse
1
Moment-to-moment optimal branding in TV commercials
, In:
Marketing science
preventing avoidance by pulsing
Teixeira, Thales S.
. (2010) 5 - p. 783-804
Exemplar:
Zentrale:
z bwl 419 ja/92;
Zentrale:Magazin Zs
fe 4692
RT Journal Article T1 <Title>Moment-to-moment optimal branding in TV commercials</Title> : <SubTitle>preventing avoidance by pulsing</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B64027786&Exemplar=1&LAN=DE A1 Teixeira, Thales S. YR 2010 NO : graph. Darst. JF Marketing science VO 29 IS 5 SP 783 OP 804 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12601419* CN Zentrale: z bwl 419 ja/92 CN Magazin Zs: fe 4692 SF ELIB - SuUB Bremen
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