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1 Ergebnisse
1
Brand attachment and brand attitude strength
, In:
Journal of marketing / American Marketing Association
conceptual and empirical differentiation of two critical br...
Priester, Joseph
;
Iacobucci, Dawn
;
Park, C. Whan
... (2010) 6 - p. 1-17
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Brand attachment and brand attitude strength</Title> : <SubTitle>conceptual and empirical differentiation of two critical brand equity drivers</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B64034253&Exemplar=1&LAN=DE A1 Priester, Joseph A1 Iacobucci, Dawn A1 Park, C. Whan A1 MacInnis, Deborah J. A1 Eisingerich, Andreas B YR 2010 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 74 IS 6 SP 1 OP 17 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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