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Motivating salespeople to sell new products 

, In: Journal of marketing / American Marketing Association
the relative influence of attitudes, subjective norms, and ... 
Fu, Frank Q. ; Richards, Keith A. ; Hughes, Douglas E... (2010)  6 - p. 61-76
Exemplar:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922