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1 Ergebnisse
1
Positive effects of negative publicity
, In:
Marketing science
when negative reviews increase sales
Berger, Jonah
;
Rasmussen, Scott J.
. (2010) 5 - p. 815-827
Exemplar:
Zentrale:E02
z bwl 419 ja/92;
Zentrale:Magazin Zs
fe 4692
RT Journal Article T1 <Title>Positive effects of negative publicity</Title> : <SubTitle>when negative reviews increase sales</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B64063054&Exemplar=1&LAN=DE A1 Berger, Jonah A1 Rasmussen, Scott J. YR 2010 NO : graph. Darst. JF Marketing science VO 29 IS 5 SP 815 OP 827 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12601419* CN E02: z bwl 419 ja/92 CN Magazin Zs: fe 4692 SF ELIB - SuUB Bremen
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