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1 Ergebnisse
1
Stock market response to regulatory reports of deceptive ad..
, In:
Marketing science
the moderating effect of omission bias and firm reputation
Wiles, Michael A.
;
Jain, Shailendra P.
;
Mishra, Saurabh
.. (2010) 5 - p. 828-845
Exemplar:
Zentrale:E02
z bwl 419 ja/92;
Zentrale:Magazin Zs
fe 4692
RT Journal Article T1 <Title>Stock market response to regulatory reports of deceptive advertising</Title> : <SubTitle>the moderating effect of omission bias and firm reputation</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B64063154&Exemplar=1&LAN=DE A1 Wiles, Michael A. A1 Jain, Shailendra P. A1 Mishra, Saurabh A1 Lindsey, Charles YR 2010 NO : graph. Darst. JF Marketing science VO 29 IS 5 SP 828 OP 845 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12601419* CN E02: z bwl 419 ja/92 CN Magazin Zs: fe 4692 SF ELIB - SuUB Bremen
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