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1 Ergebnisse
1
The effects of online user reviews on movie box office perf..
, In:
Marketing science
accounting for sequential rollout and aggregation across lo...
Chintagunta, Pradeep K.
;
Gopinath, Shyam
;
Venkataraman, Sriram
. (2010) 5 - p. 944-957
Exemplar:
Zentrale:
z bwl 419 ja/92;
Zentrale:Magazin Zs
fe 4692
RT Journal Article T1 <Title>The effects of online user reviews on movie box office performance</Title> : <SubTitle>accounting for sequential rollout and aggregation across local markets</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B64063501&Exemplar=1&LAN=DE A1 Chintagunta, Pradeep K. A1 Gopinath, Shyam A1 Venkataraman, Sriram YR 2010 JF Marketing science VO 29 IS 5 SP 944 OP 957 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12601419* CN Zentrale: z bwl 419 ja/92 CN Magazin Zs: fe 4692 SF ELIB - SuUB Bremen
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