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1 Ergebnisse
1
Online word of mouth and consumer purchase intentions:
, In:
International journal of advertising
Prendergast, Gerard P.
;
Ko, David
;
Yuen, Sin Yin V.
. (2010) 5 - p. 687-708
Exemplar:
Zentrale
;
RT Journal Article T1 <Title>Online word of mouth and consumer purchase intentions</Title> UL https://suche.suub.uni-bremen.de/peid=B64197553&Exemplar=1&LAN=DE A1 Prendergast, Gerard P. A1 Ko, David A1 Yuen, Sin Yin V. YR 2010 JF International journal of advertising VO 29 IS 5 SP 687 OP 708 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12581730* CN Zentrale: z bwl 430 jc/031 CN Magazin Zs: fe 4352 CN Magazin Zs: fe 4352 SF ELIB - SuUB Bremen
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