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1 Ergebnisse
1
Dilution and enhancement of celebrity brands through sequen..:
, In:
Journal of marketing research / American Marketing Association
Han, Jeanie
;
Luo, Lan
;
Chen, Xinlei
.. (2010) 6 - p. 1114-1128
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Dilution and enhancement of celebrity brands through sequential movie releases</Title> UL https://suche.suub.uni-bremen.de/peid=B64397967&Exemplar=1&LAN=DE A1 Han, Jeanie A1 Luo, Lan A1 Chen, Xinlei A1 Park, C. Whan YR 2010 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 47 IS 6 SP 1114 OP 1128 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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