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Emotionality and semantic onsets 

, In: Journal of marketing research / American Marketing Association
exploring orienting attention responses in advertising 
Nielsen, Jesper H. ; Shapiro, Stewart A.. (2010)  6 - p. 1138-1150
Exemplar:  Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085