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1 Ergebnisse
1
When do chief marketing officers affect firm value?
, In:
Journal of marketing research / American Marketing Association
a customer power explanation
Boyd, D. Eric
. (2010) 6 - p. 1162-1176
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>When do chief marketing officers affect firm value?</Title> : <SubTitle>a customer power explanation</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B64398153&Exemplar=1&LAN=DE A1 Boyd, D. Eric YR 2010 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 47 IS 6 SP 1162 OP 1176 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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