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Is customer participation in value creation a double-edged .. 

, In: Journal of marketing / American Marketing Association
evidence from professional financial services across cultur... 
Chan, Kimmy Wa ; Lam, Simon S. K.. (2010)  3 - p. 48-64
Exemplar:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922