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1 Ergebnisse
1
Signaling status with luxury goods
, In:
Journal of marketing / American Marketing Association
the role of brand prominence
Han, Young Jee
;
Nunes, Joseph C.
;
Drèze, Xavier
. (2010) 4 - p. 15-30
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Signaling status with luxury goods</Title> : <SubTitle>the role of brand prominence</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B64527641&Exemplar=1&LAN=DE A1 Han, Young Jee A1 Nunes, Joseph C. A1 Drèze, Xavier YR 2010 NO : Ill., graph. Darst. JF Journal of marketing / American Marketing Association VO 74 IS 4 SP 15 OP 30 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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