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1 Ergebnisse
1
From point of purchase to path to purchase
, In:
Journal of marketing / American Marketing Association
how preshopping factors drive unplanned buying
Bell, David R.
. (2011) 1 - p. 31-45
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>From point of purchase to path to purchase</Title> : <SubTitle>how preshopping factors drive unplanned buying</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B64661501&Exemplar=1&LAN=DE A1 Bell, David R. YR 2010 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 75 IS 1 SP 31 OP 45 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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