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1 Ergebnisse
1
Why do firms invest in consumer advertising with limited sa..
, In:
Journal of marketing / American Marketing Association
a shareholder perspective
Osinga, Ernst C.
;
Leeflang, Peter
;
Srinivasan, Shuba
.. (2011) 1 - p. 109-124
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Why do firms invest in consumer advertising with limited sales response?</Title> : <SubTitle>a shareholder perspective</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B64661671&Exemplar=1&LAN=DE A1 Osinga, Ernst C. A1 Leeflang, Peter A1 Srinivasan, Shuba A1 Wieringa, Jaap E. YR 2010 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 75 IS 1 SP 109 OP 124 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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