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1 Ergebnisse
1
In-store video advertising effectiveness
, In:
Journal of advertising research / Advertising Research Foundation
three new studies provide in-market field data
Yim, Mark Yi-cheon
;
Yoo, Seung-chul
;
Eastin, Matthew S.
.. (2010) 4 - p. 386-402
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>In-store video advertising effectiveness</Title> : <SubTitle>three new studies provide in-market field data</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B64752206&Exemplar=1&LAN=DE A1 Yim, Mark Yi-cheon A1 Yoo, Seung-chul A1 Eastin, Matthew S. A1 Till, Brian YR 2010 NO : Ill., graph. Darst. JF Journal of advertising research / Advertising Research Foundation VO 50 IS 4 SP 386 OP 402 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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