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1 Ergebnisse
1
From generic to branded
, In:
Journal of marketing research / American Marketing Association
a model of spillover in paid search advertising
Rutz, Oliver J.
. (2011) 1 - p. 87-102
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>From generic to branded</Title> : <SubTitle>a model of spillover in paid search advertising</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B64882560&Exemplar=1&LAN=DE A1 Rutz, Oliver J. YR 2011 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 48 IS 1 SP 87 OP 102 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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