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1 Ergebnisse
1
The multidimensional nature and brand impact of user-genera..:
, In:
International journal of advertising
Vanden Bergh, Bruce G.
;
Lee, Mira
;
Quilliam, Elizabeth T.
.. (2011) 1 - p. 103-131
Exemplar:
Zentrale
;
RT Journal Article T1 <Title>The multidimensional nature and brand impact of user-generated ad parodies in social media</Title> UL https://suche.suub.uni-bremen.de/peid=B65614582&Exemplar=1&LAN=DE A1 Vanden Bergh, Bruce G. A1 Lee, Mira A1 Quilliam, Elizabeth T. A1 Hove, Thomas YR 2011 JF International journal of advertising VO 30 IS 1 SP 103 OP 131 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12581730* CN E02: z bwl 430 jc/031 CN Magazin Zs: fe 4352 CN Magazin Zs: fe 4352 SF ELIB - SuUB Bremen
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