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1 Ergebnisse
1
Online social interactions
, In:
Journal of marketing research / American Marketing Association
a natural experiment on word of mouth versus observational ...
Chen, Yubo
. (2011) 2 - p. 238-254
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Online social interactions</Title> : <SubTitle>a natural experiment on word of mouth versus observational learning</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B65696861&Exemplar=1&LAN=DE A1 Chen, Yubo YR 2011 JF Journal of marketing research / American Marketing Association VO 48 IS 2 SP 238 OP 254 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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