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How asking “who am I?” affects what consumers buy 

, In: Journal of marketing research / American Marketing Association
the influence of self-discovery on consumption 
Wu, Eugenia C. ; Cutright, Keisha M. ; Fitzsimons, Gavan J.. (2011)  2 - p. 296-307
Exemplar:  Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085