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Self-regulatory strength and consumers' relinquishment of d.. 

, In: Journal of marketing research / American Marketing Association
when less effortful decisions are more resource depleting 
Usta, Murat. (2011)  2 - p. 403-412
Exemplar:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085