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1 Ergebnisse
1
Search engine advertising
, In:
Management science
channel substitution when pricing ads to context
Goldfarb, Avi
. (2011) 3 - p. 458-470
Exemplar:
Zentrale
;
RT Journal Article T1 <Title>Search engine advertising</Title> : <SubTitle>channel substitution when pricing ads to context</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B65697411&Exemplar=1&LAN=DE A1 Goldfarb, Avi YR 2011 JF Management science VO 57 IS 3 SP 458 OP 470 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12602966* CN Zentrale: z bwl 001 jc/975 CN Magazin Zs: fb 9975 CN ZS-Lesesaal: bwl 002 CN Magazin Zs: fb 9975 SF ELIB - SuUB Bremen
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