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1 Ergebnisse
1
Putting the "relationship" back into CRM:
, In:
MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Fournier, Susan
;
Avery, Jill
. (2010/11) 3 - p. 63-72
Exemplar:
Zentrale:E02
z bwl 037/294;
Zentrale:Magazin Zs
fc 7294
RT Journal Article T1 <Title>Putting the "relationship" back into CRM</Title> UL https://suche.suub.uni-bremen.de/peid=B65902727&Exemplar=1&LAN=DE A1 Fournier, Susan A1 Avery, Jill YR 2011 NO : Ill., graph. Darst. JF MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management VO 52 IS 3 SP 63 OP 72 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=47781401* CN E02: z bwl 037/294 CN Magazin Zs: fc 7294 SF ELIB - SuUB Bremen
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