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1
Tracking back-talk in consumer-generated advertising
, In:
Journal of advertising research / Advertising Research Foundation
an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
.. (2011) 1 - p. 224-238
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Tracking back-talk in consumer-generated advertising</Title> : <SubTitle>an analysis of two interpretative approaches</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B66157924&Exemplar=1&LAN=DE A1 Campbell, Colin A1 Pitt, Leyland F. A1 Parent, Michael A1 Berthon, Pierre R. YR 2011 NO : graph. Darst. JF Journal of advertising research / Advertising Research Foundation VO 51 IS 1 SP 224 OP 238 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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